Flipkart partners with Pratilipi to provide e-books on its platform: Details

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Flipkart in partnership with Pratilipi, one of India’s biggest digital storytelling platforms, has announced that they will join forces to create the biggest library of fiction and nonfiction e-books in 12 Indian languages across multiple genres like romance, horror, self-help, motivation etc.
Pratilipi platform has around 25 million monthly active users. Over 9.5 million stories have been published on Pratilipi to date with 500 million reads every month.
With this collaboration, Pratilipi aims to dig deeper into the audience consuming regional content and expand its user base in the hinterlands of India. This will allow bookworms across the country to explore stories/novels/series beyond the barriers of language & geography by creating the largest e-book library of premium content by homegrown talents.
How users can purchase Pratilipi books from Flipkart
Find Pratilipi Books in the Books category of Flipkart. Users can find premium novels, short stories and series on the browsing page. Here, choose the book you wish to read and make an upfront payment to buy that e-book. Upon making the payment, the user will receive an email with a coupon code
After that, download Pratilipi & get Pratilipi Premium Subscription by entering the coupon code Now enjoy your book and also get free access to 4000+ premium content under the Pratilipi Premium category
Speaking on this collaboration, Ranjeet Pratap Singh, co-founder & CEO, Pratilipi, said, “The driving idea behind Pratilipi is essentially access. At Pratilipi, we believe that everyone should have access to reading irrespective of any barriers such as language, geography, format, money and technical literacy. Joining hands with Flipkart, one of India’s leading digital commerce entities, we believe that together we can build one of the biggest content libraries in regional languages and make it easily accessible to audiences that like to consume content in regional languages.”
“Reading is an essential part of everyone’s learning journey. While more and more people adopt technology as the way of learning and storytelling, it is our endeavour to cater to their evolving needs. To offer customers an extensive range of books across genres, Flipkart has collaborated with Pratilipi, one of India’s biggest storytelling platforms. With this development, we will reach our customer base of 450 million people and fuel their passion to read across 12+ Indian languages”, said Kanchan Mishra, business head, FMCG, home and general merchandise, Flipkart.

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